Marketing Blog

A few ideas, projects, and updates.

Picking The Right Type of Website for Your Business

It starts off so simple; "I need a website!". You start looking online for website designers, or web design software and begin to realize; this isn't that simple. With so many types of websites, so many different platforms, it can be hard to choose or even figure out which one will work best for you and your business. There's pre-built software like Wordpress or Squarespace, promising to make the entire process easy, but once you get started you realize, it's still complicated.

Marketing | Feb 1, 2017 |  7 min read

How To Get Started With Paid Ads For Your Business

Getting your feet wet in the PPC world dominated by Google can be quite daunting at first, and even the best of us have made mistakes in the past. Here, I will go over some of the biggest mistakes people make when starting out with their paid advertising campaigns. We will take a look at text ads, banner creatives, social media and even retargeting, to make sure you can start off on the right foot.

Marketing | Jan 31, 2017 |  5 min read

Tips to Figure Out Your Target Audience

This one can be kind of tricky, but is a very necessary step to business success. Trying to sell your product or service to the wrong crowd will almost always result in poor sales and low customer satisfaction. So let's take a look at some ways we can figure out what market is relevant to our particular business.

Marketing | Jan 20, 2017 |  3 min read

Digital Marketing Paths to Success

There is nothing more directly related to business success than marketing. Great marketing can be the reason a business succeeds while competitors crash and burn. In the new age of online content and online media, Digital Marketing is king, with a low cost of entry and an unlimited potential for reward.

Marketing | Jan 15, 2017 |  5 min read

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