Blog

A few ideas, projects, and updates.

Small Business Web Design For The Modern World

Current trends are leading away from over exposing the user to an abundance of information and instead focus on limiting what you see and interact with. This increases responsiveness, speed and user interaction, leading to increased traffic, engagement and search presence.

Development | Apr 26, 2017 |  4 min read

Picking The Right Type of Website for Your Business

It starts off so simple; "I need a website!". You start looking online for website designers, or web design software and begin to realize; this isn't that simple. With so many types of websites, so many different platforms, it can be hard to choose or even figure out which one will work best for you and your business. There's pre-built software like Wordpress or Squarespace, promising to make the entire process easy, but once you get started you realize, it's still complicated.

Marketing | Feb 1, 2017 |  7 min read

How To Get Started With Paid Ads For Your Business

Getting your feet wet in the PPC world dominated by Google can be quite daunting at first, and even the best of us have made mistakes in the past. Here, I will go over some of the biggest mistakes people make when starting out with their paid advertising campaigns. We will take a look at text ads, banner creatives, social media and even retargeting, to make sure you can start off on the right foot.

Marketing | Jan 31, 2017 |  5 min read

Fixing Url Issues when Using PHP include()

One of the best features of PHP is its ability to use the built-in include() function to add snippets of code to your web page. The function works great when you're writing out the relative paths, but you start to notice obvious limitations. Specifically the need to constantly adjust the path to navigate out of folders and subfolders.

Development | Jan 26, 2017 |  4 min read

Tips to Figure Out Your Target Audience

This one can be kind of tricky, but is a very necessary step to business success. Trying to sell your product or service to the wrong crowd will almost always result in poor sales and low customer satisfaction. So let's take a look at some ways we can figure out what market is relevant to our particular business.

Marketing | Jan 20, 2017 |  3 min read

Digital Marketing Paths to Success

There is nothing more directly related to business success than marketing. Great marketing can be the reason a business succeeds while competitors crash and burn. In the new age of online content and online media, Digital Marketing is king, with a low cost of entry and an unlimited potential for reward.

Marketing | Jan 15, 2017 |  5 min read

Automatically add Default Images to Shopify Products

Shopify is a great eCommerce platform due to its ease of use and fairly customizable, yet simple language. There are, of course, limitations to Liquid, just like any other language, but it overcomes those with its fairly low learning curve. One of the best ways to get a feel for a new language is to dive right in, with a simple project. And that's exactly what we're going to take a look at here.

Development | Jan 10, 2017 |  6 min read

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